About Us

El Norteño Family Store is a Latina women-owned western wear brand, proudly rooted in family tradition! Founded by a passionate entrepreneur, our journey began with her father, who started in the western wear industry and instilled a love for authentic craftsmanship. We’re proud to offer high-quality products, blending traditional techniques with contemporary designs. Our mission is to empower others through stylish, durable apparel that celebrates both our heritage and the spirit of the West.

We have 2 retail stores you can visit in Huntington Park CA! 

📍6801 PACIFIC BLVD. HUNTINGTON PARK CA. 90255 | Open 11 AM- 6:30 PM | Closed Thursdays

📍6501 PACIFIC BLVD. HUNTINGTON PARK CA. 90255 | Open 11 AM- 6:30 PM |Closed Thursdays